What are the possible ways of development of the Russian company to enter the international level? . In principle, any way possible?.
The classic -conservative. To develop infrastructure and organize its overseas sales points, to adjust supplies to advertise and hope for a miracle. Risky and costly way, in fact,. It is the most direct ( Tank- piercing ), you can use that money know what to do, and self-esteem above the ceiling. Or when there are products that are unique to the world is unique. However, in our country to such products can be classified unless the military development and Tetris. Although there are positive examples of this. I know at least two companies in his own city, which are successful right out of Siberia to the world market. But they are really unique and good things. But with the scope of services is much more complicated. I do not know of one company the Russian, who works in the service and went with it to the world market. After all, we people do not know what the quality of service )) In general, the course.
Classic - compromise. This is when foreign partners are dealing with something similar and you can be useful to each other. They sell on their own behalf, and you increase revenue from international customers. But this is not your customers. But revenue is growing, acquired experience in the world, build relationships, flows, with that, then a much simpler and safer to create an external infrastructure. With regard to different types of business it can be different, of course, but I think that, in principle, the approach is clear. That's what I'm doing now.
The nonclassical. This is where you find the strength to create a new business right in the world market, using their knowledge, experience and investment. What do I mean? . Something new. And this something new to market. Even without showing that a Russian company. The main thing that is happening in your market and still be able to use available resources. As an experiment, but on a global scale. And I'm even sure that this can be done for almost any business. That is the idea I hatched at the moment).
Generally, the choice should be guided by the best that is in the company. It could be money, it may be a product, it may be a service or network of client -partners, it may be technological, it can be creative and r. Dr.. The path you should choose for themselves. The one where what you have - will be the most important advantage, and what you do not have - would be unnecessary. None of the companies does not happen all in a row) ) The big companies have lots of resources and leadership, which ended the interest than the new 10 years ago. In small companies do not have money, but there are plenty of ideas and a lot of new. and m. Dr.. The worst thing is when trying to jump over his head. Big create new businesses that fail, try to shove a small tank until they will rest into the first wall. And all this only because looking back at other. But you 're in the business, in my situation with my calluses and buns, and from this point, there are some natural steps, and there are several places where you can jump. But if, after you jump, the weight of your problems will not allow you to make a few jumps, then it will all be just a vain. On the other hand, if you walk in small steps, you can go so long that it becomes absolutely nothing to eat. Here is a home- philosophy) ) Look and choose ).
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