Richman points out that Apple has received $ 4.976 billion revenue from sales of 3.76 million Mac computers during the previous quarter, which implies that the average cost was $ 1323.40 Mac. Then he multiplied this figure by 28% gross profit analysis to assess the company's Jefferies. and received the profit level of $ 370.55 for each sold a Mac.
For comparison, a division of HP Personal Systems brought $ 9.415 billion revenue and net income of $ 533 million last quarter. As a result, operating profit PC manufacturer is 5.66%. The journalist said that if we assume that HP spends on operating activities 1% profit, gross profit of 6.66%.
But even if the gross profit of 8% HP, but now at an average cost of about $ 650 PC, it appears that HP earns about $ 52 profit on each machine sold. Thus, Apple can not receive more than 7 times on each computer sold.
That's how much brand.
Source: appleinsider. com, 3dnews. ru.
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